Enough About Me. Let's Talk About You!
- Bridget McBride

- Jan 22
- 3 min read

Let’s talk about the inquiry when we do an initial consultation. It helps filter if I’m the right fit for you and can meet your needs and if you’re a right fit for me. Remember, design is a process to get you where you need to be and an initial consult also helps us prepare the way forward. I’m all for avoiding feelings of overwhelm or lack of direction. My work has a process behind it. It’s important!
So here are some of the questions we’ll be going over:
01 What is your business called and where are you headed?
Seems basic, right? But this helps set the industry, position, and tone.
02 Please share your full contact information, website, any social media links and any other pertinent company information.
This is super helpful to know how far along you and your company are on your journey.
03 How did you hear about me?
It’s just good to know what the connection was, so thank you!
04 What is your timeline for this project?
This let’s me evaluate if it’s realistic and also get us on our way. Clear timelines allow smooth communication. Sometimes clients aren’t aware of how long certain things take… especially when it leaves my studio and is in other vendors’ hands for the next stage.
05 What service are you interested in?
It might seem obvi, but it helps me guide you to the right service so there are no misalignments. Licensing? I got you. Branding? I’ve been doing that for a very long time. Packaging or publishing? I know my way around a dieline and a bindery shop. Exhibit related? I've done permanent installments. Is it something that would be a perfect fit for another professional? I can direct you to the best person for that job.
06 What describes your business needs right now? Are you a start up? Or have you been doing this awhile and need a pivot?
Someone looking for a rebrand is entirely different than someone’s new venture. Knowing what stage you’re at or what type of work your interested in licensing helps me define the approach and expertise. We also get a great view of timelines and what results are expected.
07 Is there anything that feels like it’s not working with your current brand, collections, licensing needs or approach?
Please know: I’m not Fivrr. I don’t do numbing Canva templates that won’t print commercially or transfer professionally. Also please know that A.I. (in the majority of instances) is unethical, un-copyrightable and devastating to our environmental water and power supplies.
I’m an experienced, creative consultant with years of training and experience. If you can explain the issue, I can smooth the path and get it dialed in. If you’re struggling to identify what your main problem is, we will work on dialing it in together. Good design and illustration solves problems.
08 What is your budget for this project?
It’s good to be transparent. This sets realistic expectations from the very beginning.
09 Are there any brands or competitors you admire (or dislike) that we should be looking at?
This let’s me know what you’re differentiating from and directs me to design something that stands out. It also sets the course for what we’re working towards visually. I once had a client that I asked to show me what she liked most about some of her competitors and she came back only with what she really disliked. Either way, the information was valuable for us to move forward with.
10 Have you work with a designer before?
It helps to know what you may or may not have experienced with a previous person or studio. Again, it opens up the room for good communication and to know what your expectations are.
I’m here help you grow your own way and not just follow trends. I ask a lot of questions and I listen. But most of all? I can’t wait to hear from you!



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